Editor-in-Chief

ABSTRACT

PUNE RESEARCH DISCOVERY 

AN INTERNATIONAL JOURNAL OF ADVANCED STUDIES

( ISSN  2455 - 9202 ONLINE ) (JIF 2.07) 

 (VOL 01, ISSUE 3)   (NOV-2016 TO JAN 2017) 

C. D. BHOSALE & NIHAL MULLAJI

ABSTRACT

The purpose of project is to present the some findings on a status of black money in India. This project present status of black money, factors of black money, estimate value of black money in India and abroad, misuse of corporate structure, institutions which deals with black money, strategies for tackling of black money, measures of black money. In this project, issue of BLACK MONEY has come into forefront of the society with active participation of our youth and parliament. The main aim of this research project is to know the present status of black money in INDIA & its future challenges. In the context of present status it includes sources from where black money is generated and its uses in the country at different levels. This project represents the framework, policy options and strategies that Indian Govt. should adopt to tackle with this issue and also describes the future challenges to be faced by Govt. in this context. It also studies the one of the main reason behind the generation of black money i.e. corruption. It shows up to what extent, the corruption leads to its generation which has considerable impact on various sections of the society.

Keywords: Black money, fraud, corporate structure, strategies, measures.

DR. D.T. SHINDE & SAILEE J. GHARAT

ABSTRACT

In today’s age there is tough competition in the field of production and marketing. Instead of that we are witnessing the Brand positioning by Patanjali. Currently, Patanjali is present in almost all categories of personal care and food products ranging from soaps, shampoos, dental care, balms, skin creams, biscuits, ghee, juices, honey, mustard oil, sugar and much more. In this research paper researcher wants to study the strategies adopted by Patanjali.

Keywords: Patanjali, Brand, Positioning, PAL.

DR. GUNASEKHARAN DHARMARAJA

ABSTRACT

India is a society of unequal. The unequalled nature is nurtured by class and caste structure, where Dalit and backward communities were not allowed to study as per the directions of Manu scriptures. Though the situations have changed legally (de facto presence can be hidden under carpet), the impacts of caste structure on education can last for another million years. In this situation, Dalit students, and those from the backward communities and rural areas are asked to compete equally with the upper caste and urban students, which is highly unfair. In the globalized context, a class room that accommodates all students ranging from Dalits to upper caste and from rich to the poor, forces teachers to go for same mode of teaching, question setting and evaluation system for all, in which the upper caste-urban students alone excel well. Though I do not have practically implemented results of my findings due to the bureaucratic difficulties, this theoretical paper will throw light on the practicalities of unequal teaching methods that must be carried out in the unequal classrooms of Indian society.

V. H. BHOIR & JYOTI MOKASHI

ABSTRACT

Amul is one of the respected and best brands in India. Researcher attempted to present this research paper only for accumulating the marketing and strategies used by Amul. The Marketing strategy of Amul covers various aspects of the business right from segmentation and targeting to the overall mission and vision of the company and the various parameters which the company executes to become the top brand that it has in the market.

Key Words: AMUL, Strategies, Positioning, Co-Operative.

HARSHA BHARAT GOYAL & ROSHANI MADHAVI

ABSTRACT

As per 1991 census, Maharashtra was the second largest state in the country in terms of population, however as per the conclusion of 2001 census Maharashtra stood as the second largest state in India. The state has the population of 11.24 Crores which is 9.29 percent of the country’s population. The states sex ratio is 925, which is lesser than the national average of 940 as per census 2011. The sex ratio in below 6 years’ age group is 883. This research paper is analysis of gender ration of Maharashtra.

DR. P. G. PAWAR & SNEHAL KARANDE

ABSTRACT

Xiaomi is an amazing brand. Xiaomi has become a very successful smart phones producer & seller. Xiaomi product is successfully through social marketing. Xiaomi with its innovative marketing and business models is redefining the mobile phone market around the world, and it’s sure that they would be able to reach the top position in a few years time.

Xiaomi Inc.is a privately owned Chinese electronics company headquartered in Beijing. 4th largest Smartphone maker. Xiaomi designs, develops, and sells smart phones, mobile apps, laptops and related consumer electronics. This research paper is an attempt made by researcher for understanding the various strategies used by Xiaomi Inc.

Keywords- Xiaomi Inc., china, products, Models.

DR. B. T. LAHANE

ABSTRACT

Chetan Bhagat is a very great writer. He has a cute and very careful observation of a particular situation. He has presented his characters in the flow of reality and connectivity. He visualizes the whole panorama of the sense and situation. When we read his characters, we remember the characters of Shakespeare. Though the heroines of Chetan Bhagat are brought up in the modern world but they are as innocent as the heroines of Shakespeare. Sometimes they rebels against the protocols of society and sometimes they become scapegoats of society. So Chetan Bhagat has not directly but indirectly advocated the feminism in his novels and urged for their rights to live as a respected and honoured person... 

Keywords : Feminism, Domestic violence, Modernization , Physical love, Emotional security,Playing basketball, Richness,Innocence and Self respect.

DR. C. RAJANIKANTH & DR. C. JYOTHSNA

ABSTRACT

The Fast Moving Consumer Goods (FMCG) industry in India is the largest sector and over the years has been growing at a very high rate, the market is expected to grow at US$ 110.4 billion during 2012-2020. Changing the lifestyles of Consumer’s has been the key growth drivers for the Consumer market. India's policies and regulatory framework is developed recently to provide relaxation of license rules and approval of 51 per cent foreign direct investment (FDI) in multi-brand and 100 per cent in single-brand retailing.... This study analyses the post-purchase behaviour of consumer’s and estimate the level of satisfaction of ITC personal care products. The primary data is collected from consumers and statistical tools like simple percentage method, t-test and ANOVA are used to draft analysis.

Keywords: FMCG sector, Personal Care Products, Post Purchase behaviour and Consumer Satisfaction.

VIJAY M. GAWAS

ABSTRACT

Violence towards the women was seen as a natural expression of male dominance in the house, and Society. Sometime, the women belongs to marginalized communities are also denied to access the avenues of power, and thereby the decision-making structures which was affected in every aspect of their lives. The Constitutional framework adopted the inclusive policy for Welfare and protects the rights towards the women including marginalized communities.  Similarly, the parliamentary provisions also have to ensure the dignity of women, and enforced some important legislative acts for prevention of all forms of violence against women. The duties of state to improved policies and much needed to protect the rights of women victims of male violence. Besides, the Notion of universal human rights has some important privileges to protect and deal justice to women including also marginalized communities. There are  number of issue has been identified internationally and regionally the problems of violence against women based on gender discrimination and infringement of human rights one of the critical concerns for women all over the world.

In this research the secondary data from books, articles, journal, newspaper etc. have been used. This paper is prepared with the help of data which is collected data collected from crime Record Bureau, Government of Goa.

Keywords: Privileges, Parliamentary, Legislative, Human Right, Status.

SHEHJAD SIDIQUII

ABSTRACT

Githa Hariharan’s novels focus on feminist elements and the The Ghosts of Vasu Master is not exception to this. However, Githa Hariharan portrays the marginalize women in Indian society. The feminine ghosts include his mother, grandmother and the actress Rita –Mona is boyhood fancy. Vasu Master’s mother died when he is still a boy. She does not have a name for almost a year after her birth. Her parents did not want to spend money on the naming ceremony for one more daughter. They also feared that people would laugh at them for not producing a son. The old sweeper women comforted her mistress saying that the girl would be the Laxmi of her husband’s house. In this way she got the name Laxmi. But to the end of her life, she remained the sixth daughter of female weary ‘she could never get over her inferiority complex. Githa Hariharan is critical of the constrains of domestic life dominating patriarchy.