1.2. DISCOVERY

Area of Article : ALL

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VOL- 1, ISSUE- 2, PUNE RESEARCH DISCOVERY (ISSN 2455-9202) JIF 2.01

Editor-in-Chief

ABSTRACT

PUNE RESEARCH DISCOVERY 

AN INTERNATIONAL JOURNAL OF ADVANCED STUDIES

( ISSN  2455 - 9202 ONLINE )

 VOLUME 1 , ISSUE - 2 (AUG-OCT 2016) (JIF 2.01)

2.1.1

Area of Article : TRAGEDY

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TRAGIC DIMENSION IN CHINUA ACHEBE’S THINGS FALL APART

RAJESHWARI R. S. & BHUVANESHWARI R. S.

ABSTRACT

The present paper analyses how the encounter between the missionaries and the Igbo society in Africa results in a tragic loss of native culture with reference to Chinua Achebe’s Things Fall Apart. The incursion of the white man and his culture resulted in many social and psychological upheavals in the African society. Colonization in a way becomes responsible for the destruction of the Igbo society. The novel Things Fall Apart presents the conflict between the individual and the society and its consequences in a colonial society. The paper analyzes how a tragic dimension is furthered in the novel by the protagonist because of his tragic flaw.  It sheds light on the reasons of the tragedy that unfolds on the Igbo society.

Key Words: Colonization, Cultural Conflict, Tragic flaw, Tragedy, Cultural history.

1.2.2

Area of Article : CLIMATOLOGY

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STOCHASTIC MODELING FOR FORECASTING THE AGRO CLAIMATIC AREA KANCHEEPURAM

N. RESSAL RAJ ; DR. K.L. MURUGANANTHA PRASAD & DR. IBRAHIM

ABSTRACT

By definition any mathematical form of a single and several variable functions can represent a distribution function if it can satisfy the four basic conditions namely non-negative, non-decreasing, and continuous to the right with total probability being one.  This has given birth to many mathematical forms and the earlier attempts on rainfall analysis have screened many and the only two left are the Gamma distribution and the Weibull distribution of which the Weibull distribution is the generalized form of the Gamma distribution.  In extremely arid regions the Gamma distribution is found to fit well.  In the other regions Gamma Weibull log normal and exponential distributions were attempted and the right skewed is used.  For each possible distribution the selection criteria was the value of chi-square minimum.

1.2.3

Area of Article : INSURANCE

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CUSTOMER PERCEPTION OF SERVICE QUALITY DIMENSIONS, A STUDY WITH PARTICULAR REFERENCE TO LIFE INSURANCE CORPORATION OF INDIA (LIC) IN TIRUNELVELI DISTRICT, SOUTH INDIA

DR. M. JULIAS CEASAR & MS. A. ANUSUYA

ABSTRACT

Insurance sector is one of the most important entities which has been growing relatively fast in India. At present there are twenty three major players in the Indian life insurance industry out of which Life Insurance Corporation is one of the leading public sector companies that holds largest number of policies in the world to suit different financial requirement of an individual. With a greater choice and an increasing awareness, there is a continuous increase in the customer’s expectations and they demand better quality service. Therefore, to sustain in the market, service quality becomes a most critical component of competitiveness for Life Insurance Corporation of India. The purpose of the present study is to measure customers’ perception towards service quality of Life Insurance Corporation of India.

Key words: Insurance, Policies, Awareness, Quality, Services.

1.2.4

Area of Article : LITERATURE & ENVIRONMENT

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ENGLISH LITERATURE IN ENVIRONMENTAL PERSPECTIVE

DR. BABURAM SWAMI

ABSTRACT

This paper aims at protecting environment envisaging the forthcoming problems of it. We find in our surrounding that house, offices, ponds, channels, canals, rivers, and seas are being polluted for throwing of litters and emergence of industries, dust, smoke and gases etc. These absorb the energy sent by lord sun on the earth. The energy is permanent. It can neither destroy nor go back to the sun. It starts warming globally causing the melt of snow at Antarctica and Himalaya mountains. This melting invites destructive problems for existence of the earth and demands its protection. It aims at eliminating or minimising diseases with the help of nature through the nature poets.

1..2.5

Area of Article : LEARNING

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LIFELONG LEARNING : A MODE OF SELF DIRECTED LEARNING AND CHANGING MINDSETS

DR. MEENU PANDEY & DR. PRABHAT PANDEY

ABSTRACT

Lifelong learning requires a deeper understanding of the co-evolutionary processes between fundamental human activities and their relationships and interdependencies with new media. It requires progress and an integration of new theories, innovative systems, practices, and assessment. To make lifelong learning an important part of human life, new intellectual spaces, physical spaces, organizational forms, and reward structures need to be created that allow individuals, groups, and organizations to personally engage in and experience these new forms as risk takers who use their creativity and imagination to explore alternative ways of learning.

Key Words: Lifelong learning, technology, changing mindsets, personality, formal education, organizational learning.

1.2.6

Area of Article : SPECIAL EDUCATION

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A COMPARATIVE STUDY OF ANXIETY AND FRUSTRATION BETWEEN DEAF AND NORMAL CHILDREN

DR. SHARMISTA

ABSTRACT

The deaf child feels inadequate, guilty and embarrassed if his performance falls short of his own and other’s expectation. Anxiety and frustration are an integral part of development from birth to death and are inevitable in our daily life .The operation of anxiety and frustration prevent the organism from making some response to attain the goal.Effects of anxiety and frustration vary with the level of intensity.Some have immediate effect whereas some of them show a longer effect.Both have important implication for personality development in deaf children.There is a need to solve the problems immediately or make the deaf children ready to face or alleviate the situation.

Key words: Deaf-those who cannot hear,anxiety-excessive worry,frustration-   feeling of hopelessness

1.2.7

Area of Article : Buddhist Studies

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THE ROLE OF ANALYTICAL ETHICS IN BUDDHISM

DR. CH. VENKATA SIVASAI

ABSTRACT

Etymology of Ethics, can thinkers for that, it was derived thought Greek word "ethos". Ethos is a Greek word meaning "character" that is used to describe the guiding beliefs or ideals that characterize a community, nation, or ideology. The Greeks also used this word to refer to the power of music to influence its hearer's emotions, behaviors, and even morals. Early Greek stories of Orpheus exhibit this idea in a compelling way. The word's use in rhetoric is closely based on the Greek terminology used by Aristotle in his concept of the three artistic proofs.  About origin, Ethos (plurals: ethe, ethea) is a Greek word originally meaning accustomed placed" (as in "the habitat of horses") "custom, habit", equivalent to Latin mores. Ethos forms the root of ethikos, meaning "moral, showing moral character" Late Latin borrowed it as ethicus, the feminine of which (ethica, for "moral philosophy"), is the origin of the modern English word ethics.' With meaning of Ethos can simply mean the disposition as; character, or fundamental value particular to a specific person, people, culture, or movement. With this mean, but Ethos is can used with relative to the others spirit and motivates idea. 

1.2.8

Area of Article : LITERATURE

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DISTORTED & DILAPIDATED FAMILIES WITH SPECIAL REFERENCE TO SELECTED PLAYS OF MAHESH DATTANI

DR. GUNASEKHARAN DHARMARAJA

ABSTRACT

Families though remains an untouchable object in India-has been distorted and dilapidated. Numbers of divorce cases in the court rooms are the best yardstick to know the real status of families in India. Mahesh Dattani’s families are the replica for what is going on to the families in this post feudal era. My paper would like to analyze the various reasons for the distorting and dilapidation of the families in general and Indian families in particular.

Keywords: Indian families, Mahesh Dattani’s plays and women.

1.2.9

Area of Article : MOBILE

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CONSUMER PERCEPTION TOWARDS BRANDED IMAGE OF MOBILES IN INDIA

DR. C. K. MUTHUKUMARAN

ABSTRACT

The concept of “brand image” has drawn significant attention from academics and practitioners since it was put forward, because it leads an important role in marketing activities. Although brand image was recognized and approved as the driving force of brand asset and brand performance, few studies have elaborated on the relationship between brand image and brand equity. Based on the brand image theories, this study reviewed over all extant studies about the impact of brand image on consumer from perception of customer equity. It is also explained the shortcomings of current research and pointed out the trends for future study.

Keywords: Brand Image, Customer Equity, Consumer Behaviour and consumer perception.

1.2.10

Area of Article : LOGISTICS MANAGEMENT

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LOGISTIC MANAGEMENT: A FEEDBACK STUDY ON SELECTED AUTOMOBILE TRANSPORTATION SYSTEMS

DR. P. RAJAN CHINNA

ABSTRACT

Logistics is generally the detailed organization and implementation of a complex operation. In a general business sense, logistics is the management of the flow of things between the point of origin and the point of consumption in order to meet requirements of customers or corporations. The results indicate that ttransporters are not happy with the approach of RSO officials. They are facing issues with regard to the condition of vehicles during transit, availability of the drivers and retention of the drivers. The condition of vehicles received from distant locations is found to be bad.

Key words: Logistic Management, Transporters, RSO, warehouse  

1.2.11

Area of Article : MANAGEMENT

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M. B. A. E-LEARNING

DR. R. PERUMAL

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Every  teacher in  academia  today  has  heard  that  the  need  to  use  technology tools in the classroom is imperious now. If we are going to involve our students in the class room discussions and the lectures, we need to be doing this arrangement with the education technologies they are familiar with. Education technology has increased the power and density of knowledgeable environments. The twenty-first century emphasize that an educated person should possess a wide range of technological abilities and competencies. This literacy is ranging from reading online ne swappers to participating in virtual classrooms. Academia must thank the National Council of Teachers of English (NCTE) for including technology in the definition of literacy. This is an initial stage that we need in order to further the literacy of our following Gene ration. We seriously about 21st Century skills for graduates but we are not Serious about 21st Century virtual classroom settings. Classrooms continue to be the doorkeepers for students’ entrance to educational opportunities a afforded by Institutions. So they cannot and should not be ignored. Practice around the globe in developing and technologically advanced countries has shown that virtual classroom in the use and application of technology is the major decisive factor for better -quality Student performance.  

1.2.12

Area of Article : LANGUAGE TEACHING

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PROBLEMS AND SOLUTIONS IN TEACHING ENGLISH AS A SECOND LANGUAGE AT COLLEGE LEVEL

YOGESH S. KASHIKAR

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Education is an engine for the growth and progress of any society. It not only imparts knowledge, skills and inculcates values, but is also responsible for building human capital which breeds, drives and sets technological innovation and economic growth. English, the official language of the entire world is a very tricky language to teach. In fact every language varies to teach. English Language Teaching is now at a crucial juncture as a number of methods, approaches and innovations have been discussed in series of seminars and conferences arranged at various colleges and universities in India. There are four skills of language learning i.e Listening, Reading, Writing and Speaking and to fulfill these skills one has to take constant and arduous efforts until the goal is achieved. The present paper is aimed at to find out certain problem and solution in teaching English at college level. Though some of the problems are discussed here, the main intention is to provide certain clues for better teaching –learning process.

Keywords:- Education, teaching –learning process, problem and solution in teaching English, Approach, methods, technique etc.

1/.2.13

Area of Article : COMMERCE

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AIRPORT SHOPPERS: A STUDY OF HABITS TO VISIT RETAILERS AT AIRPORT

SYED AZHER ALI

ABSTRACT

Airports are not just the travel gateways but also the gateways to the world of shopping. Travelers get leisure time at the airports. They spend their leisure by listening to music, reading, interacting with people and shopping. The present paper discuses habits of buyers to visit retail shops at airport.. The study included secondary data collected from different sources such as journals, books, magazines etc. The primary data was collected through structured questionnaire. Statistical tools such as descriptive statistics and Chi – Square Test were used to analyze the data.

Keywords: Airport Retailing, Airport Retailers, Visiting Habits